The Boston Consulting Group Apps

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Your Strategy Needs a Strategy is a hands on learning toolforbusiness executives, students, and curious strategists of anykindto experience strategic environments and understand how tochooseand execute the right approach to strategy. Using thesimplest ofbusinesses - selling lemonade, players must adapt theirstrategicapproach to the various business environments of New YorkCity'sfive boroughs. Based on the insights of the book YourStrategyNeeds a Strategy (Harvard Business Press 2015), this appbrings tolife the different strategic approaches necessary tosurvive andthrive in today's dynamic and diverse businessenvironments. Keyfeatures: - 5 different boroughs representing 5fundamentalstrategic environments: classical, adaptive, visionary,shaping,renewal. - In total, 15 levels of gameplay against anincreasinglychallenging and strategically adept, computer opponentnamed afterBCG's founder Bruce D. Henderson - A Sandbox level whereyou canchoose your preferred environment and level of difficulty -In-gametips and post-game debriefs connect the gameplay to boththeory andstrategy in the real world - Interactive Learn Moresection thatprovides background on the strategic conceptsunderlying eachenvironment and approach to strategy - Samplecontent from the bookYour Strategy Needs a Strategy (HarvardBusiness Press 2015) -Direct links to further materials and videos,such as a TEDtalk(http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)-Extended seminar version of game available as part of BCG'sbroaderstrategy offering. Please reach out to the BCG HendersonInstituteat [email protected] for more information.